Fragrance, Hair, Lifestyle, Makeup, Skincare,

Welcoming Lovelyloot to a Phone Near You!

Today I’m excited to introduce Lovelyloot, the free mobile app to save all the beauty products you want to remember in one place – now available on the App Store!

I created Lovelyloot to make it easier for people like you and me (who love our makeup and skincare) to shop for beauty products, and most importantly, to save the inspiration and recommendations we get from the great content we’re always consuming.

But even though we love are obsessed with beauty, it can be overwhelming. With tens of thousands of new products released every year, it’s impossible to remember everything we see and very difficult to find it again later – especially when we want to make a purchase.

Whether you find your inspiration in a great magazine article, Instagram or blog post, YouTube video or recommendation from a friend, with Lovelyloot you can now save all of the products you want to remember in one place. And with our app, you’ll always have the information you need at your fingertips. No more aimlessly wandering the aisles of Sephora, hoping to recognize a must-­have product you read about, or trying to find a note or screenshot you saved (somewhere) on your phone!

In making shopping for beauty products simple, my hope is that you can focus on looking and feeling your best – the reason we turn to beauty products in the first place.

We’ve spent the past year developing Lovelyloot for you, so I hope you love it! Give it a shot, and let me know what you think. Download it for free on the App Store today.

How Lovelyloot Works:


Save what you matters to you
Search over 100,000 products from major retailers like Sephora, Nordstrom and Target to indie companies like Credo, Makeup Geek and Sigma Beauty.

Add your own products
Even if we don’t have a product in our database yet, you can still save it. Capture new or emerging brands, products you’ve found while traveling or items not yet in stores.

Personalize your loot
Save and organize your products in the way that makes the most sense to you. Create custom collections, add personal notes to any product and quickly love your favorites.

Combine products and images
Images are a powerful way to capture your inspiration. Upload images and add them to collections to easily save a look you love and the products that go along with it.

Discover what’s popular
Browse Popular products to see what other Lovelyloot users are loving and saving in real-time.

Share your favorites
Text or email a product or collection to a friend (or a client, if you’re a beauty pro).

Take Lovelyloot shopping with you
The majority of people now prefer to use their phones in stores to get information instead of asking a salesperson. Knowing this, we created a simple way to remember all the beauty products you discover, making shopping easier and less overwhelming.

Download our Media Kit here

Are you following us on our social channels yet?
Instagram: @lovelylootapp
Twitter: @lovelyloot

About Lovelyloot
The Lovelyloot team is based in the San Francisco Bay Area and has worked together in various capacities for nearly a decade on projects for organizations ranging from NASA, TripIt, Hewlett Packard, VMware, Kaiser Permanente, and Pittsburgh Penguins to the University of California, Berkeley. Led by Founder / CEO Ida Linden, we believe that beauty should be fun, inspiring and make you feel good about yourself. For more details, check out the About page on our website:

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Founder of Lovelyloot | Beauty obsessed

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