The CEW Beauty Insider Awards are like the Academy Awards of beauty, where members choose the top beauty products of the year in 40 categories. Lovelyloot was proud to partner with CEW this year to make it easy for members to remember which products they liked best and vote for their favorites!
Lovelyloot founders Ida and Chris traveled to New York City for the CEW Beauty Insider Awards Product Demo on March 8 – a sold-out event where 2,000+ members sampled 800+ products from all the entries. At the end of the night, each person takes an enormous gift bag of products home with them and has two weeks to vote on their favorite products in each category.
The Demo was held at the Metropolitan Pavilion, a great event space in Chelsea. It was crazy busy and packed with people, but super well organized and definitely an exciting place to be. Our table was located near the VIP entrance; a great place to connect with people and show them how to use Lovelyloot to keep track of all their favorite products.
Plus, we caught up with several other founders that we’d met at the Indie Beauty Expo last year, including Pinch of Colour, Plume Cosmetics, and Vertere Skincare. The beauty industry really is a small world!
Before the Demo began, we attended a Learning Lab hosted by CEW. This series of rapid-fire panels had industry experts from Sephora, Ulta, Dermstore, QVC, Castanea and Financo, along with founders Lisa Price of Carol’s Daughter and Laura Geller of Laura Geller Beauty, sharing their advice and lessons learned along the way for emerging brands…a tremendous learning opportunity!
Working with CEW was a unique partnership for us, as we created custom categories in Lovelyloot that included all 800+ product entries – perfect for CEW members to navigate easily, while giving the entire Lovelyloot community a “sneak peek” at all the products in the running for an award this year.
We’ll also be partnering with CEW to announce the Beauty Insider Award finalists in April and the winners in May, so stay tuned to see which products are crowned the best in beauty!