Feature, Fragrance, Hair, Makeup, Nails, Skincare,

Hero Products from 10 Favorite Indie Beauty Brands

Discover Indie Heroes

Indie beauty is becoming a huge phenomenon – and for good reason! There’s something that feels GOOD about supporting independent brands whose founders have incredible stories about the personal struggle or dream that compelled them to start a company and build a product they couldn’t find anywhere else. Plus, it’s just fun to discover new “up & coming” brands before they become a big deal!

We’re motivated by those very same things ourselves, and as a startup company, have been growing alongside many of the indie brands you can find in Lovelyloot.

Here are the hero products from 10 of our favorite beauty brands!

Ogee Sculpted Lip Oil

OgeeOgee is a certified organic luxury skincare line. Based in Vermont, Ogee was founded by a group of fashion and beauty leaders who’ve created some of the world’s most respected beauty brands. Their hero product is the Sculpted Lip Oil ($22), which moisturizes lips with jojoba seed oil, as well as plumps lips naturally with a refreshing infusion of organic peppermint oil. According to Allure (and they know their stuff!), it’s the perfect priming and hydrating base to apply before lipstick.

Liquid Courage Cosmetics Liquid Lipstick in Plum

Liquid Courage CosmeticsFirst of all, I just love the name Liquid Courage Cosmetics – it captures the confidence you have when you know you look good and feel like you can take on the world. When you meet the founder, Roshell, you understand that concept even more. She’s a born connector and community builder with a gift for bringing women together, taking the brand beyond her fabulous lipstick line. Her liquid lipsticks are long-lasting, opaque, dry to a semi-matte finish that stays on for hours without drying out your lips, and come in a range of bold colors. Plum ($19.99) is one of the top-selling shades and looks great on every skin tone. 

My Daughter Fragrances in Joyful

Joyful - My Daughter FragrancesMy Daughter is a truly unique natural fragrance company. Housed in a perfume barn in Alberta, Canada, it’s grounded in traditional French perfumery with a studio in Grasse, France. When I first spoke to Janey, her story of deciding to finally pursue her dream of creating fragrances so that her daughter would see that it was OK to do something you’re passionate about in life completely resonated with me. Joyful ($85) was the first fragrance she created; a blend of citrus and floral notes that’s crisp, fresh and easy to wear. With star ingredients like grapefruit oil, lime, neroli, jasmine absolute and rose oil, it’s a gorgeous scent that’s especially suited for summer.

GloGirl Cosmetics Lipstick in Janky

GloGirl CosmeticsGloGirl Cosmetics is a San Francisco Bay Area brand with a TON of personality. All of their lipstick shades have fun names, often inspired by “Bay Speak” – local lingo – that sometimes needs a little translation. “Janky” is a way of describing shady scenarios and people you’re just not so sure about. The Janky Lipstick ($18), however, isn’t shady in the slightest. It’s a smooth velvety brownish red, a favorite for all skin tones and for anyone looking for a deeper long-wearing color. It’s extended wear, infused with vitamin E and leaves your lips feeling soft and powdery. Plus you’ll have a great story to share when you tell inquiring minds what color you’re wearing!

Lotus Rx Dandruff Control Shampoo

Lotus RxIf you, too, have ever desperately tried using Head & Shoulders for your dry/itchy/flaky scalp but hated the way it made your hair look and feel, you need to try Lotus Rx instead. Cooked up in the lab by a breast cancer research scientist whose grandfather was a hairdresser for the British royal family, the Dandruff Control Shampoo ($30) is completely safe to use on color or chemically treated hair. It’s salt, sulfate and paraben-free, smells lovely (like sweet orange, white grapefruit and vanilla) and leaves your hair and scalp feeling soothed and hydrated. Talk about multi-tasking!

Londontown kur Gel Genius Top Coat

LondontownA good top coat is hard to find as it is, but when you find one that’s vegan, gluten/cruelty-free AND delivers gel-like durability that’s cured by sunlight, it’s no surprise that the kur Gel Genius ($20) just won “Best Top Coat” of 2017 by Total Beauty and is a celebrity stylist and beauty editor favorite! The entire Londontown line uses an old family recipe combining British rapeseed flower oil, evening primrose oil, chamomile, cucumber and other essential vitamins to create products that are actually good for your nails. You might want to check out some of their amazing nail polish colors too…and if you’re anything like us, could spend forever looking at their Instagram feed trying to decide which shades you like best!

All Caps Shower, Sleep, Spa

All Caps HairIf you’re someone who spends a lot of time on your hair, All Caps ($52) will be your lifesaver. It’s a reversible, reusable cap that you can use to preserve your blowout or hairstyle while you’re sleeping and in the shower (or even spray tanning!) and then turn inside out when applying hair masks or hot oil treatments. Another cool thing is that it’s adjustable and actually accommodates long / thick hair, plus you can throw it in the washing machine afterwards. All Caps is all around pretty genius.

High Endurance Cosmetics Sweat Pretty Setting Spray

Sweat Pretty - High Endurance CosmeticsOne of the things I love most about High Endurance Cosmetics is that they’re products made for real women’s lives and founded by a marathon runner and mom who understands that even though we’re all super busy, we still want to look good. Products like the Sweat Pretty Setting Spray ($16) truly let you do your makeup and then “fix it and forget it”. I’m a huge fan of setting sprays in general for keeping your makeup looking good all day, but this one is also vegan, talc/paraben/cruelty-free, and not only seals your look but helps lower the temperature of your face to reduce any sweaty appearance and create smoother looking skin.

Samudra Skin & Sea Hydrating Body Butter

Samudra Skin & SeaSamudra Skin & Sea is a cool socially-conscious company that’s managed to build protection for the ocean into their business model. Seaweed is their core ingredient, based on its incredible ability to replenish and renew skin, with products that are perfect for all skin types, including sensitive skin, dry skin or eczema. Their best-selling Hydrating Body Butter ($20) is made with shea butter to firm and hydrate, locking in moisture to leave skin supple and smooth. It’s even supposed to help balance pigmentation and stretch marks!

Honua Skincare Aloha Youth Serum
Aloha Youth Serum - Honua Skincare

This last hero product is actually a two-fer: Honua Skincare was created by an aesthetician who grew up surfing in her native Hawai’i and later saw the effect of sun damage on her skin. Honua is carried by Beauty Heroes, an online retailer that specializes in curating clean beauty brands through a spin on the typical subscription beauty box by selecting one full-size product to feature every month. The Aloha Youth Serum ($58) is a best-seller for both of them. The quintessential summer serum, this silky hydrator blends traditional Hawaiian medicine, modern science and the spirt of Aloha together to create a glow-giving, youth enhancing facial in a bottle. With a base of organic coconut water, rose hydrosol and aloe is fortified with strengthening and cell-renewing hibiscus, anti-aging and brightening noni and turmeric, inflammation-reducing kava kava, skin-regenerating comfrey, and finished with kukui, tamanu and chia oils whipped together with a hint of heart-opening ylang ylang. Using it practically makes you feel Hawaiian!

Lovelyloot Indie Heroes collection on iPhone

View & Save the Indie Heroes Collection in the Lovelyloot App!

Products from the Post

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GloGirl Cosmetics Janky Lipstick

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Londontown kur Gel Genius Top Coat

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Ogee Sculpted Lip Oil

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Lotus Rx Dandruff Control Shampoo

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Liquid Courage Liquid Lipstick in Plum

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All Caps Shower, Sleep, Spa

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My Daughter Fragrances Joyful

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High Endurance Cosmetics Sweat Pretty Setting Spray

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Samudra Skin & Sea Hydrating Body Butter

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Honua Hawaiian Skincare Aloha Youth Serum

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Founder of Lovelyloot | Beauty obsessed

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